The aim of the project is to create a new form of fast food based on protein drinks available from protein bars. These protein drinks can be combined with fresh fruit or vegetables, cocoa etc. The principle of the bar is to offer customers drinks that are not only tasty but also beneficial for the body. The product would not be targeted only at people who exercise regularly (and eat a healthy diet) but also on people who are busy. However, the aim is also to create a strong brand promoting a healthy lifestyle besides a simple chain of drinks bars. Bars of this type currently do not exist in the Czech Republic or abroad.
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